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Posts tagged Social Media

This is why you want an actual web team working for you

Having a powerful and elegant website is one of the most important aspects of running a business today and the MLM/Party Plan industry is no exception! In fact, leveraging powerful corporate and replicated websites is one of the most important factors to your company’s success in the industry. Corporate needs a site that’s simple yet powerful, elegant but not confusing while consultants need all of the above plus the individualization that sets them apart. This is why you want an actual web team working for you.

There are dozens of website building tools available today that promise easy, robust and inexpensive solutions for creating your own website. While most of these tools promise to make managing your website as seamless as possible, there are still many important items to consider before committing to a specific website platform. These topics are even more important when you consider the MLM/Party Plan industry and how these websites need much more complex functionality compared to a generic e-commerce store. A recent example of how these easy-to-implement website tools can be a nightmare for your business was noted by The American Genius in their article “Google temporarily de-indexes Wix sites”:

Wix’s easy-to-use site building process eliminates the need to hire web development experts, making it an attractive option for start up businesses hoping to save money. Unfortunately, because all Wix sites use one main platform, individual webmasters experience much less flexibility and control than they would with a personalized platform.

The main issue The American Genius discusses is a huge Google Index drop that all Wix users just experienced. A recent issue has caused any Wix websites to see an enormous drop in the Google activity tracking which can directly impact your business each day. Being de-indexed by Google causes your sites activity to plummet which means less visitors and that translates into less profits.

Having an actual web team working for you might not be the cheapest solution but it would certainly reduce your businesses exposure to these types of website risks. Here at International Direct Selling Technology Corporation we have an entire web team dedicated to providing our clients with the most cutting edge websites. We have experts not only in website design and user-experience functionality but also Google Analytics and other SEO tools so that your company is always ahead of it’s competitors.

Contact us today to see how our expert team here at IDSTC can improve your MLM/Party Plan website and business!

The Social Media Convergence of Personal & Business Connections

Social-media-and-mlm-software-2We recently attended a direct selling conference focused on the growth of small business on the social platform, Facebook.  Dan Levy who is the Global Vice President for Facebook small business shared some fascinating insights related to how small businesses are leveraging various tools to effectively market, sell and convert customers.  Here are a few pearls he shared with the audience:

  • As of January 2015 there were over 1.3 billion people on Facebook with the fastest growing segment being mobile users.
  • Over 703 million people use mobile devices every day for accessing Facebook.
  • More than ever the lines between personal and business communications, and sharing of information are becoming blurred on Facebook.
  • Small businesses are beginning to take advantage of Facebook ad campaigns which are simple, free to use and powerful.  In addition, there is also a business version that presents richer marketing tools for promoting a business.
  • Home based business owners are beginning to experience conversion results related to their social and mobile marketing campaigns.
  • Out of 30 million business users on Facebook 1.5 million actually do advertising on a monthly basis.
  • More users are leveraging mobile apps to drive marketing campaigns or “mobile marketing”.

Categorically, you could say direct sellers are small businesses and many are already taking advantage of some of these powerful tools leveraging a “warm audience” network. IDSTC has integrated social plug-ins into our ecommerce software to multiple social platforms; Facebook, Twitter and Pinterest to name a few. Using our ecommerce software both customers and sales reps can share, inform and connect with their networks with a simple click/tap of a button. Most importantly when a sales rep posts to the wall of their social network and individuals within their network respond it connects them to the sales rep’s personal marketing site. The sales rep’s personal marketing site offers a full suite of capabilities like shopping, join, host a show or party, ultimately generating a warm lead that could turn into a sale, a new recruit or possibly a party or show host.

One of the benefits of social media advertising is that it’s flexible and better able to accommodate budget constraints than traditional media. By targeting your ads strategically, you can achieve much greater efficiency than any billboard. Businesses with small advertising budgets can also use Facebook boost posts to target your posts to the right audience in order to increase your reach.

However, as it relates to developing a social media strategy be aware that Facebook is constantly evolving attempting to provide audiences with the best overall experiences. In 2015 they have announced new rules that will impact organic posts that are overly promotional and push people to act or buy something or reuse the same content from ads. The best approach is to educate, inform and engage your audience and don’t’ sell on Facebook. Know who your audience is by using Facebook Insights to find out the demographic breakdown of your audience. This data is useful as it provides insight about content that resonates the most with your audience, and what communication style your audience responds to the best.

At IDSTC one of our corporate wide goals in supporting our clients, is to communicate and share information about our industry, ever-changing technologies and how they are impacting and changing the way direct sellers conduct business.  If interested please do not hesitate to contact me I can be reached at 360-907-2332 or gfink@idstc.com.